PositionSolve™'s dynamic capabilities include automated and directed product movement on the strategy map.  In directed movement the strategist "drags" a product to a new position  using competitive repositioning (CR).  In CR the system mathematically solves for all the possible ways to arrive at that new location.  In automated movement the system build and tests millions of changes for any given product to discover its competitive niche (CN).  For more information, see the competitive repositioning (CR) and competitive niche (CN) benefit analysis descriptions below.

PositionSolve™ allows the strategist to understand which competitors are truly closest to one another when ALL the dimensions of the data are considered rather than just the primary "mappable" dimensions.

PositionSolve™ allows the strategist to understand the limits of any product's competitive movement given that only one attribute is changed at a time.  To understand what happens when two or more attributes are changed, inspect Competitive Niche Analysis (it is described below.)

PositionSolve™ visualizes whether the brand image of any given product is tight (focused) or diffuse.  It does this by plotting respondents themselves on the competitive space and visualizing how tightly they cluster around their respective brands.  Larger spheres indicate a more diffuse, less clear brand image, while smaller spheres indicate a tight, clear brand image.

PositionSolve™ performs competitive niche analysis by running hundreds of thousands of simulations for each product to see how "far" that product can move from its current positioning.  The limits of a product's movement defines its realistic product niche.  When products do NOT overlap they are in either safe/isolated competitive niches.

PositionSolve™ allows either value, perceptual or preference-based segments to be overlaid on the product space.  These types of segments can be developed by 1) standard cluster or factor analysis methods or 2) by using the  attribute clustering capability within PositionSolve™.  The red spheres above are attribute clustering segments overlaid on the brand space.  The smaller colored spheres are the actual brands in the brand space.

This capability lies at the heart of PositionSolve™!  Competitive repositioning allows the strategist to choose a desired location for his or her product, choose which attributes to contribute to the solution and PositionSolve™ will test thousands (or even  millions) of ways to arrive at that new positioning.  (The depth of the analysis depends upon the number of attributes chosen.)